Grow Your Influence: Ignite Your Personal Brand

Everything you need to know and do in order to build your personal brand | taught by Influence Tree

Course Introduction

Have you really thought about what would happen if you didn’t start to build your personal brand?

What if you lost your job? How long would it take for you to get another one?

What if you were running a company and people didn’t know you exist? How long would you be in business for?

The statistics may scare you:

♥ 92 million Americans are unemployed. If you aren’t moving up the ladder in your career, you will be joining them.

♥ 95 percent of small businesses fail within the first five years. That means if you don’t build your business right this time around, you will end up bankrupt.

Falling victim to either of these situations will cause you to lose everything, from your home, your friends, even your family’s stability. Maybe even your sanity.

But what is the solution?

How do you overcome this underlying issue that could leave you without any money to feed your family, put a roof over your home or take care of your everyday basic needs?

It’s Leonard Kim here. I’ve been at the very bottom - so I know exactly what it’s like to lose everything - and just how difficult it is to get back up on top, especially when the world is crashing down on you.


That solution is the personal brand.


But I’m not the only one saying it. Mainstream media is spreading the word on how important it is to build your personal brand as well. It affects absolutely everything you do, from whether or not you keep your job, get promoted, have a failing business or hit massive success.

At some point in your life, you may have thought about starting to build your own personal brand. Or maybe you’ve tried to build it up but it just hasn’t picked up any steam. Maybe you were passed up for a promotion with your employer. Or lost out on a client to a more well known competitor. Or maybe people just don't even know you exist. It's frustrating. I know, because we’ve been there too.

We have a solution for you.

We’re Leonard Kim and Ryan Foland and we’re from InfluenceTree.

We are two average people who have stumbled upon the secrets in building an impeccable personal brand.

Leonard went from being a nobody to having his content read over 10 million times, picking up over 100,000 social media followers and was featured in multiple publications in the last 2.5 years.

Ryan went from having no digital online presence to picking up over 10,000 followers within his first 90 days online and now he writes for TechDayNews and has had his writing featured in Fortune Magazine.

We cracked the code.

We figured out the exact formula on how to position yourself as an expert, grow your social media following, get featured in leading media publications, be recognized as an expert and have clients seek you out to hire you for your expertise.

We want to share that with you.


Now, we don't accept everyone. Much like a high level employer, we only accept candidates who have a high probability of success, backed with real world experience.

‎Take a moment to look below, learn more about us, about our InfluenceTree course, and we hope to see you in class!

We look forward to growing your influence.


Influence Tree
Influence Tree



Meet Leonard and Ryan

Leonard Kim is a brand strategist. He has amassed over half a million social media followers and his clients are successful entrepreneurs and executives at Fortune 500 companies. But it didn’t start that way. He almost became homeless and failed at everything he did. But through trial and error, he figured out how to scrape his way back to the top. By doing this, Leonard tested and developed a formula on how to hyper accelerate the growth of your personal brand and is ready to share all his secrets with you.

Ryan Foland is a master communicator. He coaches leaders worldwide on the art of simplifying spoken and written messaging for greater impact. He is the inventor of 3-1-3 Theory, a process whereby pitches begin as three sentences, condense into one sentence and then boil down to three words. Ryan writes for TechDay News and has appeared in Inc., Entrepreneur, HuffPost, TEDx and more. An entertaining speaker, toastmaster, and emcee, he serves as a public speaking mentor for a variety of thought leaders.







For more information email us at: education@influencetree.com

Your Personal Brand Program

Section 1: Vision (ADD VIDEO)
02:34
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Discover Your Brand
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The 3-1-3 Method
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Who Are You Like?
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Find Your Niche
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Your Branding Starship
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Completing your Bios
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Completing Your Headliners
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What Your Social Media Outlets Can Do For You
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Section 2: Discovering Your Voice
02:14
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Talent Discovery: Writer / Video / Image
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How to Make a Content Calendar
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Motivation Tips
04:52
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Tell Stories
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Write Lists
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Imaging With Your Content
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Content Syndication
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Time Management Tips
07:14
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The Power Of Video
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How to Get Better in Front of the Camera
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Section 3: Volume
01:28
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Dealing With Haters
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Leveraging Social Media
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Building An Audience
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Responding To Comments
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Productivity Hacks
07:43
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Leveraging Live Streaming to Speak to your following
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Strategic Placement of Putting Your Content in the Right Place for the Right Audience
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A/B Testing
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Get Your Content Viewed
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Get Your Content Shared
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Get Your Content More Engagement (Think about what the audience wants)
06:34
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Network To Grow Your Net Worth
06:09
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Making Comments & Engagement
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Building Connections
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Go To Conferences
00:05
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Expanding Your Generational Network
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Give, Give, Give, Ask - Pay It Forward
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Section 4: Validation
02:22
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Don’t Get Burned
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Advertising & Follower Campaigns
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Finding Your Hidden Audience
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Learning The Secrets of How Publications Work
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Cut Corners to Meet Writers
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Don't Pitch, Do This
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Three Things Writers Can't Resist
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How to Target The Media
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Success Stack With The Snowball Effect
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Why You Need a Funnel
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Be Prepared - Structured and Unstructured Talks | The Power Of The Table Topic
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Join a Toastmasters Group
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Three Steps to Pitch Like A Professional Speaker
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How To Successfully Recycle Your Content into Live Events
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Build your Speaker Profile Page
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Lesson: Don’t Take Anything Personally
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Lesson: Don’t Make Assumptions
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Landing Talks Like TEDx
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