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About the instructor

Influence Tree

Meet Leonard and RyanLeonard Kim is a brand strategist. He has amassed over half a million social media followers and his clients are successful entrepreneurs and executives at Fortune 500 companies. But it didn’t start that way. He almost became homeless and failed at everything he did. But through trial and error, he figured out how to scrape his way back to the top. By doing this, Leonard tested and developed a formula on how to hyper accelerate the growth of your personal brand and is ready to share all his secrets with you.Ryan Foland is a master communicator. He coaches leaders worldwide on the art of simplifying spoken and written messaging for greater impact. He is the inventor of 3-1-3 Theory, a process whereby pitches begin as three sentences, condense into one sentence and then boil down to three words. Ryan writes for TechDay News and has appeared in Inc., Entrepreneur, HuffPost, TEDx and more. An entertaining speaker, toastmaster, and emcee, he serves as a public speaking mentor for a variety of thought leaders.

Course Curriculum

  • 1

    Introduction - What is a personal brand?

    • Become A Future Expert With Your Personal Brand

  • 2

    Who do you look up to and want to be like?

    • Pick The Three Guiding Stars For Your Personal Brand

  • 3

    The power of a curious mind (and what it can do for your future)

    • Turn Your Curiosity Into Your ‘Personal Branding Activator’

  • 4

    Discovering who you are (through Post-it notes)

    • Discover Your Personal Brand’s Core Qualities

  • 5

    Finding your North Star: Branding starship

    • Be The Captain Of Your Own Brand (aka Branding Starship)

  • 6

    How to position yourself for success

    • Write A Curiosity Bio That Creates Instant Connection With People

  • 7

    Building a website, blog and learning from experts

    • Set Up The Core Online Assets Of Your Personal Brand

  • 8

    Mindset and Motivation

    • Build A Mentally Strong Mindset In Three Steps

  • 9

    Helping people out. Finding value to provide to others. Pay it forward

    • Become A Pillar Of Help To Others

  • 10

    Networking with others more successful than yourself

    • Amplify These Two Credibility Signals

  • 11

    Get involved in something bigger than yourself (that is on brand)

    • Build Your Network In Record Time By Joining High-Quality Organizations

  • 12

    Not being afraid to reach out and ask for help

    • Ask Your Way To A Great Mentor

  • 13

    Three steps to cold emailing that might surprise you

    • Kickstart Powerful Relationships Using Cold Email

  • 14

    How to build a foundation when you have nothing

    • Make Online Videos Your Public Speaking Stage

  • 15

    Using LinkedIn to build your brand

    • Build Your Personal Brand by Leveraging LinkedIn

  • 16

    Bringing it all together

    • Become A Future Expert Starting Today

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