Grow Your Influence: Ignite Your Personal Brand

Everything you need to know and do in order to build your personal brand

Have you really thought about what would happen if you didn’t start to build your personal brand?

What if you lost your job? How long would it take for you to get another one?

What if you were running a company and people didn’t know you exist? How long would you be in business for?

The statistics may scare you:

♥ 92 million Americans are unemployed. If you aren’t moving up the ladder in your career, you will be joining them.

♥ 95 percent of small businesses fail within the first five years. That means if you don’t build your business right this time around, you will end up bankrupt.

Falling victim to either of these situations will cause you to lose everything, from your home, your friends, even your family’s stability. Maybe even your sanity.

But what is the solution?

How do you overcome this underlying issue that could leave you without any money to feed your family, put a roof over your home or take care of your everyday basic needs?

It’s Leonard Kim here. I’ve been at the very bottom - so I know exactly what it’s like to lose everything - and just how difficult it is to get back up on top, especially when the world is crashing down on you.

That solution is the personal brand.

But I’m not the only one saying it. Mainstream media is spreading the word on how important it is to build your personal brand as well. It affects absolutely everything you do, from whether or not you keep your job, get promoted, have a failing business or hit massive success.

At some point in your life, you may have thought about starting to build your own personal brand. Or maybe you’ve tried to build it up but it just hasn’t picked up any steam. Maybe you were passed up for a promotion with your employer. Or lost out on a client to a more well known competitor. Or maybe people just don't even know you exist. It's frustrating. I know, because we’ve been there too.

We have a solution for you.

We’re Leonard Kim and Ryan Foland and we’re from InfluenceTree.

We are two average people who have stumbled upon the secrets in building an impeccable personal brand.

Leonard went from being a nobody to having his content read over 10 million times, picking up over 100,000 social media followers and was featured in multiple publications in the last 2.5 years.

Ryan went from having no digital online presence to picking up over 10,000 followers within his first 90 days online and now he writes for TechDayNews and has had his writing featured in Fortune Magazine.

We cracked the code.

We figured out the exact formula on how to position yourself as an expert, grow your social media following, get featured in leading media publications, be recognized as an expert and have clients seek you out to hire you for your expertise.

We want to share that with you.

Now, we don't accept everyone. Much like a high level employer, we only accept candidates who have a high probability of success, backed with real world experience.

‎Take a moment to look below, learn more about us, about our InfluenceTree course, and we hope to see you in class!

We look forward to growing your influence.


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Influence Tree
Influence Tree

About the instructor

Meet Leonard and Ryan

Leonard Kim is hired by Fortune 100 companies to market their executives. He utilizes a tactic in which he is an expert called people marketing, which has been heavily referred to as personal branding. He is an author with McGraw-Hill, and is regularly called upon as an expert source by media publications like CMO, Fast Company, Fortune, and more. But it didn’t start that way. He almost became homeless and failed at everything he did. But through trial and error, he figured out how to scrape his way back to the top. By doing this, Leonard tested and developed a scientific formula to hyper accelerate the growth of your personal brand. He also has a puppy named Roo and lives with his beautiful wife in Los Angeles. 

As an international Keynote Speaker and Managing Partner of InfluenceTree, Ryan Foland helps executives harness the power of vulnerability and authenticity to build better, more relatable, more profitable brands. Recognized by Inc. Magazine as a Top Youth Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine, Ryan helps thought leaders create and syndicate content that reveals their whole self to drive differentiation, growth, and loyalty. 

What's included?

10 Videos
49 Texts

Course Curriculum

Section 1: Vision
Discover Your Brand
The 3-1-3 Method
Who Are You Like?
Find Your Niche
Your Branding Starship
Completing your Bios
Completing Your Headliners
What Your Social Media Outlets Can Do For You
Section 2: Discovering Your Voice
Talent Discovery: Writer / Video / Image
How to Make a Content Calendar
Motivation Tips
Tell Stories
Write Lists
Imaging With Your Content
Content Syndication
The Power Of Video
How to Get Better in Front of the Camera
Section 3: Volume
Dealing With Haters
Leveraging Social Media
Building An Audience
Responding To Comments
Productivity Hacks
Leveraging Live Streaming to Speak to your following
Strategic Placement of Putting Your Content in the Right Place for the Right Audience
A/B Testing
Get Your Content Viewed
Get Your Content Shared
Get Your Content More Engagement (Think about what the audience wants)
Making Comments & Engagement
Building Connections
Go To Conferences
Expanding Your Generational Network
Give, Give, Give, Ask - Pay It Forward
Section 4: Validation
Don’t Get Burned
Advertising & Follower Campaigns
Finding Your Hidden Audience
Learning The Secrets of How Publications Work
Cut Corners to Meet Writers
Don't Pitch, Do This
Three Things Writers Can't Resist
How to Target The Media
Success Stack With The Snowball Effect
Why You Need a Funnel
Be Prepared - Structured and Unstructured Talks | The Power Of The Table Topic
Join a Toastmasters Group
Three Steps to Pitch Like A Professional Speaker
How To Successfully Recycle Your Content into Live Events
Build your Speaker Profile Page
Lesson: Don’t Take Anything Personally
Lesson: Don’t Make Assumptions
Landing Talks Like TEDx

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